I like the question asked by the reviewer, David Brown, in the Washington Post of Jerome Groopman’s book How Doctors Think: “Why is it that How Doctors Think is likely to find an audience while How Automotive Engineers Think would be a tough sell, and How Bookkeepers Think wouldn’t have a prayer?” http://www.washingtonpost.com/wp-dyn/content/article/2007/04/05/AR2007040502325.html